NFL enters media streaming marketplace with ‘NFL+’ service

As part of its media strategy, the NFL is launching its own streaming service.

Monday was the official launch date for “NFL+,” according to the league. The NFL’s chief media and business officer, Brian Rolapp, acknowledged in a post for “Sports Illustrated” last week that it will begin this season. Owners were told on it during the league meetings in May.

Direct-to-consumer offerings allow NFL to learn what fans and non-fans want in terms of content and tailor it to their needs, Commissioner Roger Goodell said in a phone interview with the AP.

It’s a big step forward for us,” said the team. As more and more information is made available, it will continue to grow and improve. As a result of our research and previous work, we’ve developed a framework that we believe will appeal to and engage our audience.

The introduction of “NFL+” coincides with the exclusive streaming of 15 games on Thursday night by Amazon Prime Video. “Sunday Ticket” packages for out-of-market Sunday games have been extended through the end of the current season. Amazon, Apple, and Google have emerged as the leading contenders to acquire DirecTV’s television rights.